Unyielding Spirit The Rise of Let All Naysayers Know in Alabama Football
Alabama’s football team has embraced a powerful new slogan this season, propelling the No. 4 Crimson Tide (12-1, 8-0 SEC) into the College Football Playoff even after an early setback against No. 3 Texas. The mantra, “Let All Naysayers Know,” originated with quarterback Jalen Milroe and defensive back Terrion Arnold during the offseason and has become synonymous with Alabama’s tenacious 2023 journey to the CFP. This rallying cry has not only united the team but also the fan base as they prepare to clash with No. 1 Michigan (13-0, 9-0 Big Ten) at the Rose Bowl on Monday.
Milroe and Arnold, pivotal players and good friends, have extended the LANK spirit beyond the field by launching a line of LANK merchandise. This initiative supports their personal brand endeavors under the name, image, and likeness (NIL) agreements. The LANK brand has gained momentum, with merchandise now available in Alabama-sponsored stores and items distributed to Crimson Tide alumni in the NFL, including Philadelphia Eagles’ quarterback Jalen Hurts. Notably, the Jalen Milroe LANK Alabama Shirt has become a symbol of the team’s defiant stand against doubt and a testament to their unity and strength.
Who y'all got? pic.twitter.com/MudsrXik4m
— Philadelphia Eagles (@Eagles) December 30, 2023
What does Alabama’s LANK mean?
LANK stands for “Let All Naysayers Know.” It’s a mantra created by Milroe and Arnold before the season.
“LANK was something we built in the offseason,” Milroe told reporters in September. “We came in as one unit to think of a motto to push our team. There was a lot of doubt throughout the offseason. We came together and made that our motto this year.”
On Dec. 21, Alabama announced all players on the roster have the ability to profit off their NIL in conjunction with LANK, creating merchandise that includes specific players’ likeness. There’s also an official LANK merch pop-up in Pasadena, California, for the Rose Bowl, which started on Saturday and lasts through Tuesday.
LANK merch is launched through Athlete’s Thread, a brand that helps college athletes create NIL merch stores. Jalen Hurts unveils Alabama ‘LANK’ shirt, picks Crimson Tide to win College Football Playoff. It’s well documented that Milroe’s idol is former Alabama quarterback Jalen Hurts, who’s now the quarterback for the NFL’s Philadelphia Eagles.
Hurts — who played three seasons at Alabama before transferring to Oklahoma in 2019 and led the Eagles to the Super Bowl last year — donned Alabama’s LANK gear in a video posted by Philadelphia.
Alabama will once again attempt to put its LANK mantra to the test on Monday vs. the Wolverines — and, it hopes, in the CFP national championship game.